The traditional role of design is to use the skills, experience and professional training of the designer to bring together all aspects of a project into a cohesive, new form; this remains at the heart of the majority of projects. At its core, the abilities to visualize something new and to communicate graphically come in to play time and time again.

Design research makes up a key element of the design process and can create the foundation for a wider set of services or sit as a distinct project in its own right. It can inspire new ideas as well as ground potential projects in a careful understanding of physical, temporal and social place. Good research can be propositional and will challenge preconceived notions of what something is or could be.